Wednesday, March 13, 2013

Week 10 EOC: What makes a good campaign


“Everyone can be an artist”; It is consistent with the brand voice.
“Everyone can be an artist”; it will start a conversation in pop culture.

Everyone can be an artist; go out there and find them! Using OPI is one of the best ways to become an artist. Either gender can do it; if you are a mail who told you that you can’t do your girlfriends nails!? If you’re a girl ask yourself what is the difference between both a painter and you doing your nail. “Everyone can be an artist” makes not only women feel powerful but everyone powerful. For those who paint you often paint because you want people to see the beauty in your thoughts, or you want to share what you are feeling. Everyone has a reason as to why they are an artist; but when you paint your nails or when you paint your girlfriends nails do you not realize you’re making someone feel beautiful? You are creating beauty on the outside as well on the inside, giving self confidence to yourself or to your love ones is something that everyone can do. And if you do it well you can create a master piece.
Nail art is seen everywhere now; people of all ages, all sizes as well as other genders tend to get their nails done. Colors will always be a trend, with nails they stepped it up, creating small intricate designs like hello kitty or Batman or Superman on nails is now a part of the norm. Innovators today are using different colors and mixing colors with their nail polish and creating new colors. I can openly say that nail polish is the new paint; with what people are officially drawing on something so small and so detailed is talent. It releases the inner artist in all of us and shows that everyone and anyone with a nail brush can be a part of the art movement.

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