EOC Week 9: For those who think young

When speaking about youth I would always want to relate back to celebrities; yes I know that adults can identify with them too, but let’s be real for a second, would you see a man dance for gum or a women walking the streets of New York in a Bomber Jacket dress with neon tights? Both Adidas and Double Mint gum relate to the younger generation in many ways. If we look at both; the youth can identify the celebrities that are featured in both commercials. Well, maybe not in Jeremy Scott’s, but there will be some that the youth culture is familiar with. Either way the music, the people, the fashion is noticed by today’s youth; they can identify with the ad well enough because they are familiar with the people staring in them.

When Jeremy Scott came out with this ad campaign I was really excited. For one I have a lot of respect for Jeremy Scott and his work as a designer. But what I liked most about it is that he validated that the young fashionista is everywhere and they represent who they are by what they wear. It doesn’t matter what time it is, what city they are in; they are who they are with the things that they wear and they represent.  Adidas is a really big brand when it comes to shoes but it’s also famous for their fashion; the ad shows that not only are our shoes in style but so are our clothes, and the brand is worn in every part of the world. The ad represents its self as a universal trend, and the youth are the innovators.

Chris Brown defiantly has a reputation of being a wonderful dancer. Not only that a lot of the younger generation can look up to that characteristic. Dancing is defiantly a movement its self; you express what you’re feeling with your body. Just like in Doublemint Chris Brown represents himself by dancing excitedly and happily while having gum in his mouth. The younger generation can connect with Brown by his dancing. Gum is a chewable mint; if we put both Chris Brown and chewable mint together you get the youth to relate even more. 

For any ad to relate to the youth culture I believe you should always use as an identifier for them to relate to. The youth today has no interest in seeing some old guy doing something they really don’t care about. But when an ad shows someone or something they are familiar with, they’ll defiantly show interest.