Analysis of Project in the Real World

You always have to know what you’re dealing with before you put out a product and before you can start to promote it. Research is probably the most important key to a successful product. I’m not talking about sitting behind a computer or a book and read what people are saying. I’m talking about going out there to see what’s working and what’s not working with other products. “To create something fresh, you need to know what has already been done. You've seen millions of ads in your lifetime and probably know what looks, feels, and sounds stale by now.” (pg 107) You know that a slogan is old when people are tired of seeing it; you can just tell by the way they’re looking at the ad! Some slogans can remain the same but you can always revamp it and cause a new sensation. Doing this has showed me that I needed to use a lot of creativity and I just didn’t know how to start it all. I had to look at the world around me what I do normally on a day to day basis. “In advertising, when you draw upon common experiences—funny, sad, bittersweet—people usually relate to them. The response from people should be something like: “Yep, that's how it is!”  (pg 82)To be quite honest I love looking at different ads in magazines, I especially like it when I can relate to them and say that life does go that way and yes that has happened to me before. When I do see messages like that I start to wonder how companies come up with the idea. Then I think about my reacting; it happened to them before! Or it happened to someone they know of. You would think a job such as advertising would be a breeze but it’s really not. These people literally draw in the world around them and go with it. And that’s what I did, I literally had to think of literal scenarios that happen in my life. “Often, when we are relaxed and not working at idea generation—perhaps while driving, cooking, exercising, showering, or doodling—a concept comes to us.”(pg 76). It took a while to perfect this concept that I came up with, then from there to make sure how people will perceive my message of “Everyone can be an Artist”. But then once I got that down everything else fell in to place. After all of this I have learned to respect the world of advertising and the things that they do. They make the product because they live the product.