OPI: "Everyone can be an Artist"

It can be a little frustrating to be in an industry that often uses drawing as a tool to succeed. I for one was never a drawer; this is why I entered the fashion world with an eye for business. But there are times when I do feel like an artist, it may sound silly but just hear me out. Every girl always wants to look pretty whenever they go out. They pay attention to what they should wear, what accessories they use, what appropriate shoes they should wear for the outing. But then you have the women who pay attention to the smallest detail. If you look closer to their ‘accessories’ sometimes you can point it out but sometimes you really can’t. Getting your nails done is always a fun thing to do, you can go buy yourself and make friends with your artist or you can go with a group of friend or you can do it yourself and have a sense of pride that you can actually paint within the lines. I often do my nails myself, one because it’s expensive and two I feel like an artist. That’s where OPI comes in to play, when using OPI everyone can be an artist. This year’s slogan will make every girl feel like Pablo Picasso; “A critical component is learning about the audience—the targeted, specified group of people at whom you are aiming your message, design, and solution. The audience is the main group who would purchase this product, utilize this information or service, or patronize this entity or brand.”( Pg 16). What girl doesn’t want to get dressed up , and what girl doesn’t take pride into something they didn’t make or painted!? As a person in the business field I always take pride into seeing a small product succeed. However I also take pride in to the smallest detail as well, so when anyone notices I smile and say thank you and feel successful. Everyone can be an artist targets those who want to feel a sense of pride in the work they put in a small project, such as doing ones nails. It seems like an easy task for some, but to get the right color that matches your skin, to the stroke of the brush on to the nail takes time and patients. “Creative advertising requires the communication of a meaningful message to an audience through an idea, expressed through the visual design and copy. Formulating an idea necessitates research, analysis, interpretation, inference, and reflective and creative thinking.”( Pg 20) The message of “Everyone can be an artist”, not only will we help people see art in a different way but we will show that the consumer is partaking in to the nail art movement as well.