Week 6 EOC: Vintage Ads

You can tell that advertising has gone a long way because the ads are all different, one goes from telling you information about the product then the other two tell you a story. We’re all used to the story being tied in to commercials, but today sometimes we don’t even see the product. In these ads you can see them and you can tell that the madmen were thinking about the consumer and not getting the attention of the consumer. In the Py o Pay ad it just tells you what it does and what the benefit was. Tooth brush commercial today honestly don’t have any instruction to it now and they just get to the point, but they do that by story. This guy is just sitting down behind a desk and is just talking about the benefits of the tooth brush. I know that a toothbrush is to cleanse my teeth but this one has a pick at the end that helps you get deeper into your gums. I’d honestly turn this off if I saw it on my television now; I don’t have time to listen to any of the benefits of a pick at the end. I just need to know that the toothbrush will keep me healthy and we are good to go. But it was surprising when I found out what Flouristan was and how it was used with CREST I was surprised. I like this ad to be quite honest, it tells me what it does and what it has in the tooth paste and it actually has people in it. The Ipana ad was the cutest it had a cartoon character and who doesn’t like cartoon characters. This is a good way to get the kids attention because if they didn’t kids would probably hate brushing their teeth. I know for a fact that my nephew sometimes hates brushing his teeth. BUT if he saw that a little squrrle singing on television and tells him about toothpaste he’d ask me to buy it and tell me he wants to brush his teeth. I want to see that come back, because it’s kind of hard for kids to get in to heigen benefits. If I saw that Py-O-Pay commercial I’d turn off the TV or I’d flip the channel but if I saw the Ipana one I’d go out and buy it.