EOC: Week 8 My Slogan

Week 8 BOC: Progress on Final Project.

I really gave it a lot of thought on what I should do for my project. I am going to keep with the same slogan of “everyone can be an artist”, because while I was doing my nails I honestly thought I was an artist. But I also thought of revamping it a bit; the museum idea is good but I would want to change up the demographic to just an all male and one female cast. I feel that if I have a variety of people there it kind of looses the appeal of nail polish. When a girl wears nail polish it is because they want the opposite sex to notice them. And let’s face it some guys do like girls with nice hands so if I change it up to all guys it will give the nail polish some sex appeal.

For the nail polish itself I really have a been stuck with either going with something with glitter or a solid color that’s so bold you can see it from a mile away, something like a bright blue or a crimson red.  Each of OPI’s nail products have a name so I kind of want to tie that in but I’m not sure how. I was thinking about tying it in with her clothing but then again that really wouldn’t make sense. So I didn’t go with that idea, but with the clothing I did think about what the girl is going to wear. She’s in a museum so she has to look somewhat sophisticated but not overly dressed, so a mini black dress if I go with a brighter color, with minimal accessories;  but if I go with a darker color I would think about what color would contrast to like a dark navy blue. I want the color and the cleanliness to be see with her hands so that you can see the nail polish doesn’t leave any stray marks and it looks perfect. Just like a painting on the wall she’s looking at. So far I just want everything around the model to be simple but her nail polish to be extravagant. 

Week 6 EOC: Vintage Ads

You can tell that advertising has gone a long way because the ads are all different, one goes from telling you information about the product then the other two tell you a story. We’re all used to the story being tied in to commercials, but today sometimes we don’t even see the product. In these ads you can see them and you can tell that the madmen were thinking about the consumer and not getting the attention of the consumer. In the Py o Pay ad it just tells you what it does and what the benefit was. Tooth brush commercial today honestly don’t have any instruction to it now and they just get to the point, but they do that by story. This guy is just sitting down behind a desk and is just talking about the benefits of the tooth brush. I know that a toothbrush is to cleanse my teeth but this one has a pick at the end that helps you get deeper into your gums. I’d honestly turn this off if I saw it on my television now; I don’t have time to listen to any of the benefits of a pick at the end. I just need to know that the toothbrush will keep me healthy and we are good to go. But it was surprising when I found out what Flouristan was and how it was used with CREST I was surprised. I like this ad to be quite honest, it tells me what it does and what it has in the tooth paste and it actually has people in it. The Ipana ad was the cutest it had a cartoon character and who doesn’t like cartoon characters. This is a good way to get the kids attention because if they didn’t kids would probably hate brushing their teeth. I know for a fact that my nephew sometimes hates brushing his teeth. BUT if he saw that a little squrrle singing on television and tells him about toothpaste he’d ask me to buy it and tell me he wants to brush his teeth. I want to see that come back, because it’s kind of hard for kids to get in to heigen benefits. If I saw that Py-O-Pay commercial I’d turn off the TV or I’d flip the channel but if I saw the Ipana one I’d go out and buy it.

EOC: Super Bowl Ads

I absolutely loved this commercial when it aired! This Super Bowl really didn’t have a lot of commercials that I liked, but when this one aired I absolutely LOVED IT! The concept of the little boy asking “dad where do babies come from?, made me smile. I didn’t expect the dad to literally go to the point of saying “oh well there’s a planet called baby-land-ie-ah” and he went on and explained that it was a world of just babies and when they’re ready they get sent to their families here on earth. For one I didn’t expect him to create such a story, the concept of having a baby planet and them being sent to earth on a rocket when they’re ready is different. It’s not the cliché story of the stork coming down and sending a family a baby that’s meant for them. That’s what made me drawn to the commercial it was out of the box and it had the story. But what made it so entertaining is when the little boy explains to the dad that his friend had said that “babies come from when mommies and daddy’s- UVO play wheels on the bus!” And then the car plays the song; that was just so hilarious to me. I’ve never really paid any attention to Kia and their commercials but they tie into the family value. Not only do they do that but they made it so realistic. I feel that no little kid hasn’t asked that question, and their father or mother doesn’t make up some random story about where babies do come from. Every growing family needs a car; it has to be spacious, kid friendly, and also have awesome features; just like the radio that plays with voice recognition. Having this commercial air during the Super Bowl was really smart and I bet you anything families will walk in to Kia with in commercial in mind.

(source :http://www.youtube.com/watch?v=t535BjVmXq8)